‘Ask for ANI’: Briefing on Domestic Abuse Codeword Scheme for local partners

Domestic Abuse Awareness and ‘Ask for Ani’.

Today , the Government are launching their ‘codeword’ scheme to make it easier for people to ask for help at the pharmacy or supermarket. ‘Ask for Ani’ encourages people to say the codeword so that they can be taken to a private consultation room or safe place so that they then have the option to call the Police, the National Domestic Abuse Helpline, or a local domestic abuse service.

We can all take action to become ‘Domestic Abuse Aware’ and prepare to respond effectively to a disclosure of domestic abuse. Read about the scheme here